“I am certainly not one of those who need to be prodded. In fact, if anything, I am the prod.”
— Winston Churchill
An entrepreneurial self-starter with strong communication ability, tactical critical thinking skills and a passion for modern-day innovation. Thrives when addressing strategic marketing initiatives, brand insights and connections. A sharp-minded people person with natural abilities in leadership, analysis, research and business development.
Establish and execute marketing and promotions strategies for the start-up aviation media company. Lead ideation and planning initiatives as well as channel development/outreach and industry partnerships that help the publication gain traction in filling the sales pipeline and drive awareness to consumers. Orchestrate launching new digital products and platforms to the online marketplace, growing subscriptions, brand awareness, and opening new doors for advertising revenue. Oversee all brand development and marketing activities from big picture planning to workflow and project management, tactical execution, reporting and analysis.
Engaged and captured high-influence business development opportunities and B2B advertising sales leads for PilotMag’s consumer-facing products. Gained hands-on experience working with CRM tools and modern sales strategies while also enhancing sales pipeline management and best practices. Developed and implemented a new internal workflow and system that assimilated marketing and sales efforts, providing more transparency to the lead generation and evaluation process – ultimately driving increased advertising revenue and productivity.
Played a key management-support role within a medium-sized regional advertising and branding firm. Improved efficiency in support, workflow and team management from project inception through execution. Engaged new ideas to help build integrative brand identities and strategic brand platforms. Managed new business acquisition efforts by developing on-target and creative pitch programs, leveraging critical analysis skills and teamwork for ultimate success, winning close to one-hundred percent of the business I helped to pitch – bringing in more than ten million dollars of new business to the agency in less than one year.
Accepted into competitive internship program for Summer 2010. Gained hands on experience and training in competitive and trends tracking, research, media, interactive, creative execution, account management, and client relations. Lead a team of ten interns working for a pro-bono client to produce marketing and promotions strategies, managing execution of new collateral family, press-kits, social media, PR and events. Upon completion of internship I was hired into a full-time position in Account Management.
Gained valuable service experience as a professional fly-fishing guide. Worked as an independent contractor, incorporated and managed my own highly successful entrepreneurial enterprise for three years. Developed and maintained valuable client relationships, effective professional communication skills. Established working relationships with nationally recognized promotional representatives and partners throughout the fly-fishing and outdoor industries.
Major: Media Studies, Minor: Technology, Arts, and Media (TAM)
Global enrichment voyage sponsored by University of Virginia. Circumnavigated the world, visiting 13 countries while participating in a rigorous and diverse global curriculum. Gained a global business perspective.
Maintain currency as an instrument rated private pilot, accumulating hundreds of flight hours. Active within general aviation community.
Enjoy traveling and living an active mountain lifestyle through fly-fishing, skiing, biking, kayaking and other outdoor activities.